TraceLess Threads - Clothing Brand

I designed a visual campaign inspired by Leave No Trace that turns its seven principles into a simple, field-ready language. The system uses an earthy palette, textured backgrounds, and a sturdy, sans-serif typeface for trailhead posters, pocket cards, and social posts. A set of clean icons—pack it in/out, stick to trails, share space with wildlife, etc.—anchors the toolkit. Assets were optimized for low-ink printing and recycled stocks, and include sticker badges, campsite signage, and a minimalist map overlay so parks can drop the artwork into their existing materials without clutter.