Eco Echo - Brand Kit

The Eco Echo brand kit establishes a calm, nature-forward system built around a six-color palette—Botanical Green (#4B6240) and Aged Beige (#E6E0D0) as anchors, with Golden Ochre (#C6A55C) for highlights, Soft Sage (#B3BCA4) as surface, Charcoal Black (#2F2E2C) for text, and Berry Red (#8C3B3B) reserved for alerts. Typography pairs Algerian strictly for short display titles with Montserrat for all functional text, with clear sizing, spacing, and accessibility guidance (WCAG AA). The primary logo is an “ECO ECHO” boxed wordmark with cherry motif (green frame/leaves, red cherries), plus compact stacked secondary logos for small or vertical placements; both specify clear space, minimum sizes, and approved colorways. A cohesive icon set (flower, cherries, sprig, mountains, river, pine) follows simple, two-color rules and consistent stroke weights. The kit also outlines button states, data-viz order, overlays for photos, and sample mockups for real-world application.